Cheryl Bassitt is a community builder, executive leader, and communications strategist whose career has been defined by strengthening the connections between people, organizations, and the places they call home. As President and Chairwoman of Terra Global Developments, she brings extensive experience in organizational leadership, stakeholder engagement, advocacy, brand development, media, and community-centered communications.
For nearly two decades, Cheryl served as Executive Director of a statewide healthcare association, leading its strategic direction, member engagement, advocacy, professional development, and large-scale event management. She guided initiatives designed to advance industry growth, strengthen professional standards, and ensure that diverse stakeholder perspectives informed organizational priorities. Her leadership included producing a nationally recognized convention and navigating complex relationships across healthcare, business, and public policy.
As a marketing strategist and business owner, Cheryl has developed branding, business development, digital marketing, and market-positioning solutions, with particular expertise in the healthcare sector. Her work has helped organizations clarify their purpose, strengthen audience engagement, and translate complex ideas into compelling strategies that support growth and long-term relevance.
Cheryl is also an experienced producer, on-air personality, public speaker, show host, and the international best-selling author of "Kitchen Table Conversations." She created an award-winning family communication toolkit and built a media platform focused on encouraging meaningful conversations within families and communities. This work deepened her understanding of how trust, communication, and shared experience shape healthy relationships and resilient communities.
At Terra Global Developments, Cheryl helps ensure that community remains central to both organizational strategy and the development process. She brings a people-first perspective to stakeholder engagement, company culture, project positioning, and the design of environments that encourage connection and belonging. Her leadership reflects a guiding belief that strong communities are created not by structures alone, but by the relationships, experiences, and shared purpose cultivated within them.